Monday, April 20, 2015

I think this is week 12

So during this last week while I was out of town I really focused on building the website. I used my images that I had been taking of people and compiled them to create a small poster for the campaign and also showcased them on the website. I also finished up some tshirt designs and will be making more before the final presentation. Because I didn't have enough time to work on my website as much as I would have liked I made it nice and simple and hopefully can add more before time runs out. The link to my website is, Im not sure why its /blog and I can't figure out how to remove it so I need to fix that too.

Wednesday, April 15, 2015

I have no idea what week this is

So this post is for the last 2 weeks that I have not posted. I have finalized my logo, made t-shirts and have taken lots of pictures to put on my website and make a poster.

Friday, March 13, 2015

Week 7

Over the weekend I worked on my logo design and wanted to create something that was an ode to traditional tattoo design. I thought about combining a brain and a heart and this is what I ended up with.

Here is my review notes from Monday

- website is very traditional, expected. 

- utilize telling a story more! that is what bring people in. 

- this is about people, not the problem. put the story and the people first, the problem after 

- K says to simplify the logo (too complex) 

- look at the website 

- make people care, especially if they don't share body mod in common 

- have simple callouts (name, age, occupation) that can help draw people in 

- the website can be a lot more "wow," especially since it isn't a big part of your project

- big pictures, lots to look at 

- branding: colors are too teenager 

- do it by hand! analog process would connect it with tattoos 

- see modifications within the logo itself 

- the thINK logomark is stronger when there is a word that follows it (like equality, acceptance, etc). makes it stronger 

- look at the 2 different stories: about the people BUT ALSO about the tattoos 

- take a look at I Will What I Am, an Underarmour mini-documentary 

- consider telling your story in the third person, especially when talking to a potential employee 


So with that, I am trying to gather stories of peoples tattoos to include on the website and in the book for Emmy. I am also going to simplify the logo to maybe just type

Friday, March 6, 2015

Week 5 & 6

During week 5 and 6 I have decided on the official name of my campaign, and have been working on a logo direction, wireframes and site map.